Big Mouth Marketing believes social media is one of the cornerstones of marketing your brandGain valuable customer insights
Social media generates a huge amount of data about your customers in real time. There is a wealth of information about your customers—who they are, what they like, and how they feel about your brand. Through active engagement and social listening we can gather relevant customer data allowing you to gauge customer sentiment and locate the conversations around your brand.
Build brand awareness and loyalty
When you have a presence on social media, you make it easier for your customers to find and connect with you. And by connecting with your customers on social, you’re more likely to increase customer retention and brand loyalty.
Utilize targeted ads with real-time results
Social ads are an inexpensive way to promote your business and distribute content. They also offer powerful targeting options so that you can reach the right audience. For example, if you run an ad campaign on Linkedin you can segment by location, company, job title, gender, and age. If you’re running a Facebook ad you can target based on location, demographics, interests, behaviors, and connections.
Generate more effective lead conversion
Social media increases sales and customer retention through regular interaction 75% of companies and timely customer service. 75% of companies that engage in selling on social media reported an increase in sales in 12 months.
Provide more satisfying customer experiences
67% of customers go to social media for customer service. They expect fast response times and 24/7 support.Companies that deliver win. Companies engaging in social customer service see much bigger a financial gains than those who do not. (7.5% vs 2.9% YOY growth)
Increase website traffic and your search ranking
One of the biggest benefits of social media for business is using it to increase your website traffic. Social media helps you direct people to your website, but the more social media shares you receive, the higher your search ranking.
Stay close to what your competitors are doing
You can gain key information about your competitors. This kind of intel will allow you to make strategic business decisions to stay ahead of them. You can create r industry keywords and mentions of your competitors’ names and products. Your search results can improve your business with product enhancements, service, or content.
Share content faster and easier
With the help of social media, specifically when it comes to sharing content about your business or for content creation all you need to do is share it on your brand’s social network accounts.
This is an effective way to send your message out to a specific audience based on their location. Social networks like Facebook and Twitter have tools that allow you to communicate the right kind of content to your audience.
Social media isn’t about blasting your company’s sales pitch on social, it’s a two-way channel where you have the opportunity to enrich relationships with your customers. For example, social media allows companies to create relationships before during and after the transaction. This kind of social media dialogue between brands and customers is something traditional advertising cannot achieve.