This is as true for personal branding as it is for business branding. The key, though, is reaching down and pulling out the authentic, unique “you”. Otherwise, your brand will just be a facade.
Big Mouth Marketing believes that branding is the essence of one’s own unique story.
This is as true for personal branding as it is for business branding. The key, though, is reaching down and pulling out the authentic, unique “you”. Otherwise, your brand will just be a facade. The power of a strong logo in brand identity is that a simple visual can instantaneously communicate a brand’s identity. This seems to represent the essence of communication at its most elemental.
Logos are important, but are just one component of what creates a strong brand. and should support the broader brand strategy within the brand story.
Branding is more than a name and symbol. A brand is created and influenced by people, visuals, culture, style, perception, words, messages, PR, opinions, news and social media. An great example would be when a child is born and given a name, a brand needs nurturing, support, development and continuous care in order to thrive and grow. Many brands have a life cycle and grow old like people, others are timeless and never die, are “born again” or reinvented, some brands live a short but powerful life and have a lasting legacy.
Branding can be divided into old and new.
Old Branding. Advertisers shouting carefully pedicured messages at consumers who don’t want to hear it.
New Branding. Advertisers humbly listening to what consumers tell others the brand is and back up with real action (like repeat purchases) and incorporating appropriate innovations so products continue to earn consumers’ loyalty and word of mouth.
“Branding is the art of aligning what you want people to think about your company with what people actually do think about your company”