4 Ways Your Company Benefits from Giving Back through Corporate Partnerships

Corporate Partnerships

“Corporate sponsorships and philanthropy are one of the pillars of our company. We work closely with all our clients to develop and maintain strong ties to the community with customized charitable support based on their personal choices. Genuine charitable involvement is expected if you are part of our team. Below are 4 reasons why we think it’s a great idea.” – Karmin Daniel-Founder Big Mouth Marketing.


4 Ways Your Company Benefits from Giving Back through Corporate Partnerships

Modern society gives great rewards to entrepreneurs who find what people need and want and provide it. This exchange is huge part to the free market philosophy that has led to much prosperity. Successful business people are rewarded for their ability to provide what society wants. Often these people make exemplary philanthropists.

Charitable acts are performed without the expectation of direct financial gain, but they certainly can be rewarding on multiple levels.


1. Building respect and a good reputation in the community.
A company’s leaders can identify needs within the community or ask prominent local organizations what they need help with and make targeted efforts to contribute. The relationships formed between customers and prominent community members can be of great value to the company in the future. When businesses help other people, those people tend to want to support the company in return. Building a reserve of goodwill in your community means there will be people there to back you up and speak up on your behalf in the future.


2. Making your community a better place to live.
Corporate sponsorships and partnerships along with donations improves a company’s image in the eyes of community members and results in a better place to live and work for its employees and the people who live there already. Fixing up local parks or donating to schools gives children of the employees better and safer places to learn and play. Supporting local nature parks gives everyone a relaxing, enjoyable area to camp or hike in.

Also, companies that advocate environmental causes, or green initiatives, lead to a healthier and more beautiful environment in the immediate area. Partnering with companies on cause-related marketing projects help to build awareness and raise funds for their work to protect the earth.


3. Employees respect leaders who do good.
It can be unfortunate how little many company founders and other business owners properly address employee happiness. Many team leaders go through the daily motions without a thought on how to build greater employee cohesion or job satisfaction in general. If you work for a company that gives back to the community, it can improve those issues. If you make your company a positive force in the community it can improve employees’ regard for their company and their leaders. This can only help you. It’s also a great feeling and can make you more motivated to work for them. The daily grind can be stressful and difficult. Employees need all the motivation their employers can offer them. Good morale is essential and valuable to a successful business, and this is one of the best ways to bolster it.


4. Connections and networking.
In the hit TV series Mad Men, a highly successful character once said, “Philanthropy is the gateway to power.” Philanthropic organizations are often a who’s who of the world’s most powerful individuals. Entry into these organizations brings one into contact with these people. For an entrepreneur or businessperson, these connections are an invaluable resource. The people you know determine what you can get done and what opportunities you can take advantage of. People in these organizations tend to develop a mutual trust and respect for one another, which are essential factors in doing business.

Successful corporate leaders understand promoting public opinions that are favorable to your company, boosting internal morale and improving the area you live in are all good reasons to make positive contributions to your community. All companies should make philanthropy through corporate sponsorship’s a central part of their business model.